Tourism Digital Push: Saudi Tourism Authority launched a Unified Tourism Services Platform at LEAP 2026, aiming to streamline tourism licensing, compliance, investment, and training via one digital interface, plus “Tourism X,” an AI help service. New Luxury Openings: Rosewood AMAALA officially opened on Saudi’s northwestern Red Sea coast, bringing 110 pool villas, Asaya Wellness & Spa, multiple dining venues, and direct access to marine experiences and mountain trails. Wellness Meets Sport Branding: Red Sea Global renewed its Al-Ahli sponsorship for 2026-27, shifting shirt branding to AMAALA as the destination moves from development to operations. Night-Sky Tourism: RSG and DarkSky co-developed the world’s first resort-scale DarkSky certification; Desert Rock and Nujuma (Ritz-Carlton Reserve) earned DarkSky Approved Resort status. Hotel Pipeline Boost: IHG debuted its Noted Collection brand in Riyadh with a Cantonal Hotel conversion (opening targeted by end-2026), while Accor and Al Qimmah plan 4,000+ keys across Makkah and Madinah, including a new Novotel in Makkah. Air Connectivity: Delta launched nonstop Atlanta–Riyadh service starting Oct 23, and Flynas begins Kochi–Riyadh flights from Sept 2. Travel Marketing Win: Saudi Tourism Authority turned the FIFA hydration break into an Instagram competition, generating 3M+ video views and 3,000+ entries.